Business Strategy
- Consolidating Waseet business ownership interests in AWI and representing all these operations as one network
- Managing efficiently all operations through the establishment of Standard Operating Procedures(SOP) for the different functions of the business
- Expanding beyond the MENA region through direct investments & franchising to grow beyond current geographical boundaries
- Introducing Value Added Services (VAS) for product diversification, product differentiation and as a support for franchisee.
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