AWI fulfills its main role of serving as a strategic leader and advisor for all its current and future operations, and as an expansion planner. Its corporate strength is enforced throughout:
- The 15 years of experience and acquired know how in the related field.
- The standardized strategic and operational framework of the regional operations.
- The ability to offer a localized advertising service, and at the same time benefit from a regional.
- The high level of tactical control, backed by the proper organizational (sales, distribution, call centers) and information technology infrastructure of AWI.
- The competence of AWI to monitor and the growth of Waseet in different countries.
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