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Saturday, 7th of June 2008
The launch of Waseet Al Ain
On June 7th, we celebrated the first Issue of Waseet Al Ain, and UAE’’s 4th Waseet publication.
For the past few years, Waseet Abu Dhabi was catering to Al Ain readers and advertisers, but with the increasing need of the market, a separate edition was needed to be dedicated to Abu Dhabi’s second biggest city. With 75,000 copies distributed weekly to residential and commercial points, Waseet Al Ain will be among the very few print channels fully committed to the residents of Al Ain.
The inauguration of the new branch is the fruit of effort and dedication of Abu Dhabi’s team, headed by William Suleiman and his devoted team. Following the launch of the first issue, a tactical campaign will tag along to create awareness and promote the classified ads to Al Ain readers who are already familiar with Waseet Abu Dhabi. The promotion will feature a raffle draw on one Ford Focus 2008 and other instant prizes.
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Friday, 29th of February 2008
Waseela Hael: The latest Waseela edition in KSA
The Waseela KSA team launched the latest Waseela edition in Hael.
Waseela Hael is the 9th edition in KSA and was launched on Friday, 29th of February, with a total Circulation of 50,000 copies weekly.
Waseela Hael will be initially managed by Riyadh Branch and will effectively contribute to the continuous growth of our group. The real credit in this achievement goes to many people:
- Mahmoud Edrees who was operated all the pre-launching scanning of the city and trained the circulation team of Hael.
- Waseela Riyadh head of Departments: Mustafa Shaaban, Ashraf Tolbah, Jamal Khalil, Saqr Otaibi and Muhammad Huraisi for their support.
- Khairan Rashedi who supervised this operation and will continue overseeing Hael for the coming months
Tarek el Fahd, KSA country Manager and Maher Nasaar Nassar & team (Operations Development) were also the driving force to launch the operation successfully as on time and as planned.
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Friday, 25th of January 2008
Waseet Saiid: the 5th Waseet edition in Egypt
Waseet Cairo had a very successful launch in 2002, followed by Waseet Alexandria in 2003 and Waseet Delta in 2004, and Waseet Classified in 2006. On Friday 25th of January 2008, we optimistically celebrated the launch of our 5th edition in Egypt: Waseet Saiid.
Waseet Saiid is the result of effort and dedication of the fully committed Egypt team headed by Adham Saleh. The new edition will cover the provinces of Asyout, Meniah & Suhag, with 150,000 copies distributed door to door every Friday and Saturday in residential and commercial areas.
Many people contributed to the launch of the new edition, to name few: Anas Wanees, Waseet Saiid Acting Branch Manager along with his team, and the Operations Development dept at AWI
Mabrouk and Good luck
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Dubai, 11 February, 2008
 AlWaseet International’s 8th Convention Affirms Geographical Expansion Plans Outside of the MENA Region for 2008
alWaseet International (AWI), publisher of the weekly classified ‘Waseet’ recently hosted its 8th Convention from 27th to 31st January 2008 in Bahrain. Strategic plans for 2008 to expand beyond the MENA region were unveiled.
John Fawaz, Regional Managing Director, alWaseet International expressed his delight in hosting the company’s successful bi-annual convention in Bahrain. “Our theme for this year “Unity is Achievement” represents our vision as we look to expand beyond the MENA region, while staying focused on the backbone of our business.”
The gathering included alWaseet’s Board of Directors, Sheikh Sabah Jaber Mohamed Al Sabah, Bashar Kiwan, Chief Executive Officer, Majed Suleiman, Chief Operating Officer, representatives from Waseet’s 25 branches across 9 countries, as well as representatives from Layalina magazine.
“As we look to uphold our vision, we understand that our employees are our key assets. We therefore are committed to investing in the knowledge and skills of our employees, as well as recruit new talent, as we continuously build on our core values of leadership, integrity, efficiency, corporate social responsibility and human capital. By strengthening the core functions of our business we will maintain our strategic leadership position in the MENA region as we enter new markets in 2008,” said Bashar Kiwan, Chief Executive Officer, alWaseet International.
The simple yet highly effective formula of Waseet combined with a passion to succeed, has created the most respected classified advertising brand in the region, with a distribution of over 5.25 million copies each week . With coverage that currently extends to 26 Arab cities, the Waseet classified is available in both Arabic and English.
- AWI PRESENT THEIR FRANCHISE MODEL AT THE FRANCHISE ME EXHIBITION
The alWaseet International team joined their Managing Director, John Fawaz during March when he delivered a captivating presentation on the development and future plans for Waseet at the Franchise ME Exhibition, Dubai World Trade Centre. Waseet is the first publication in the region to franchise.
With Waseet's highly recognizable brand, sophisticated circulation and demand in the international marketplace, franchising has become a crucial step in the company's expansion plans. And with alWaseet International’s experience and success in international expansion, the company is well equipped to establish a lucrative business model that can be emulated and successfully operated anywhere in the world.
The Franchise Department of AWI has developed its model for the international market with the expert help of the Franchise Development Services (FDS), who have been recognized since 1981 as world leader in providing a total range of services to the franchise market.
According to Roger Nasrallah, Development Director of AWI, “ The Franchise exhibitions form a crucial Marketing opportunity for us. These exhibitions are usually attended by entrepreneurs, and companies are seriously looking to invest in a franchise business. And through such events, we will be able to gain exposure in various countries”
- July 13 – 15, 2007
 Mid Year Convention predicts great results for 2007
alWaseet International (AWI) held its Mid Year Convention from July 13 – 15 in Limassol, Cyprus. Gathering their General and Executive Management team from across the MENA region, the delegates explored ‘The Key to Success’, which was the chosen theme of the conference. Around 37 managers were joined by Bashar Kiwan, CEO, Majed Sleiman, COO, and John Fawaz, MD, for the event.
The theme was used as the basis for an evaluation of performance and an exchange of work practices with each department introducing their key business indicators which will be used to measure progress. With coverage that currently extends to nine countries the Waseet classified which has both Arabic and English versions, is already read by 20 million every week.
Bashar Kiwan, CEO of alWaseet International spoke about the Mid Year Convention, “This is something we hold annually during the summer months. It gives us a chance to evaluate the Q1 and Q2 performance whilst at the same time fine tuning the business plan for the remainder of the fiscal year. Waseet is a strong brand, and our sales figures reflect this, but these kind of results really bear testimony to the dedicated team who are running the 27 operations across the region.”
The simple yet highly effective formula of Waseet combined with a passion to succeed, has created the most respected classified advertising brand in the region, with a weekly distribution of over 4.8 million copies.
John Fawaz, Managing Director, AWI added, “The convention was a great success and Cyprus, an extremely appropriate venue as we have identified it as one of the next targets for extending the Waseet Operations
- Saturday December 9, 2006
 AlWaseetintl.com won the bronze award for the best corporate website in the UAE pan Arab Award. The website was developed by born interactive Lebanon, and launched in September 2006. The UAE Web Awards is a first-of-its-kind award dedicated to honor talented web developers and designers in the UAE and to safeguard the integrity of their Intellectual Property Rights (IPR). Held under the patronage of H.H. Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and Minister of Finance and Industry, the awards were organized jointly by BSA and UAE Web Awards
- Tuesday November 28, 2006
 AlWaseet International (AWI) took a significant step forward this week when they signed their initial franchise agreement with The Middle Advertisement Limited, Nigeria, during the Ifra 2nd Newspaper Publishing Conference in Abu Dhabi, in the presence of Sheikh Sabah Jaber al Sabah, Bachar Kiwan, Majed Sleiman, and John Fawaz. With coverage that currently extends to nine countries the Waseet classified which has both Arabic and English versions, is already read by 20 million every week.
John Fawaz was one of the main speakers during the IFRA conference, presenting the Business Model of Waseet as a thriving model for a regional classified publication.
During the presentation, John emphasized on the current operations and the upcoming ones that will add value to the Waseet sevices. He also proclaimed the signature of Memorandum of understanding for the first Waseet franchise in Nigeria.
- Monday September 6, 2006
Launch of Waseet Classified Dubai, the 24th Waseet Publication, and the 3rd English Classified after Kuwait and Cairo. With a circulation of 200,000 copies weekly, Waseet classified caters to the residents of Dubai, a mix of different nationalities, English speakers, which constitute a mobile and dynamic population. The publication is managed by the Waseet Dubai branch, headed by Samer Khoury as Branch GM, and Marwan Ayoub as Sales Manager. All functions are supported by the AWI different departments to insure optimal results.
- Thursday August 31, 2006
Waseet Al Madina Al munawara launches its first issue. This is the 6th publication in KSA, after Jeddah, Riyadh, Dammam, Assir, and alQassim. Alwaseela KSA is one of the biggest operations of AWI, with a total circulation of 1,050,000 copies weekly. Waseet team in KSA is lead by Tarek el Fahd, based in Riyadh, assisted by the branch managers of Jeddah, and Dammam. AlMadina Operation is managed by Amjad Ebech, who is also running Jeddah, and Aseer. The sales team is supervised by Mulham Fadel, who is ready to fulfill his task successfully, and track a satisfying sales record.
- August 12 - 14
AlWaseet International hosted its mid year convention in the beautiful Bloudan Grand Hotel, in Syria, from August 12th till 14th.
55 managers from 9 countries flew to Syria to take part of the yearly convention to present the mid year performance evaluation of their activities. And for the first year, the convention was held under the name of Alwasset International the holding company of Waseet activities. Besides the workshops, and training sessions, a full entertainment day was also organized by the UG team to add a traditional Syrian flavor to the convention!!
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